Challenges Faced By OEMs

Visibility

No tracking and visibility of the content, campaigns, platforms and regions targeted by partners to measure the effectiveness of marketing activities

Brand compliance

Whether the content shared by channel partners follows the core brand values, compliance and guidelines to showcase value to customers

Consistency

How frequently are they communicating the value proposition by pitching the right products in the market to drive more sales

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How SalesPanda Can Help

Our platform helps OEMs automate their channel marketing to ensure that the partners can value-sell your products with the same finesse as their own direct sales team:

Content syndication

OEMs create and syndicate co-branded content, collaterals, email campaigns, social posts and store them in the content library. The content is shared with partners via web content syndication.

Channel enablement

Partners can access marketing tools, sales materials, information about products and pre-built content to communicate with their email database, share posts from the content library on their social media and email.

Lead funnel

Leads are captured for each partner separately. It can be seen and tracked on a single admin dashboard by OEMs.

Deep analytics

OEMs can analyse and see the content or campaigns that performed well. It can help in measuring the effectiveness of the campaigns.

We also help OEMs identify, onboard and empower right channel partners digitally.

Why Opt Channel Marketing Automation

Visibility

OEMs can see how certain marketing campaigns and emails are performing, how effective are the marketing strategies to generate leads. It is a huge step forward in getting control of the partner marketing process.

Co-branding

Channel marketing automation platforms help in maintaining brand image and compliance in the market. You can control the way your brand is represented in alignment with the core brand values.

Partner Mindshare

As partners get a hassle-free platform to engage with the customers in a more focused and informed way the platform makes the internal process efficient and drives partner satisfaction eventually.

Speed to market

It can help in better lead generation and sales closure. The channel marketing automation process efficiently distributes content, tracks process and results across the partner base. It gives businesses a competitive edge planning forward.

Growth & Better ROI

It provides a well-integrated platform that’s highly automated, aligned with all the marketing features and resources that can save money and accelerate growth.