Challenges Faced By OEMs
No tracking and visibility of the content, campaigns, platforms and regions targeted by partners to measure the effectiveness of marketing activities
Whether the content shared by channel partners follows the core brand values, compliance and guidelines to showcase value to customers
How frequently are they communicating the value proposition by pitching the right products in the market to drive more sales
How SalesPanda Can Help
Our platform helps OEMs automate their channel marketing to ensure that the partners can value-sell your products with the same finesse as their own direct sales team:
OEMs create and syndicate co-branded content, collaterals, email campaigns, social posts and store them in the content library. The content is shared with partners via web content syndication.
Partners can access marketing tools, sales materials, information about products and pre-built content to communicate with their email database, share posts from the content library on their social media and email.
Leads are captured for each partner separately. It can be seen and tracked on a single admin dashboard by OEMs.
OEMs can analyse and see the content or campaigns that performed well. It can help in measuring the effectiveness of the campaigns.
We also help OEMs identify, onboard and empower right channel partners digitally.
Why Opt Channel Marketing Automation
OEMs can see how certain marketing campaigns and emails are performing, how effective are the marketing strategies to generate leads. It is a huge step forward in getting control of the partner marketing process.
Channel marketing automation platforms help in maintaining brand image and compliance in the market. You can control the way your brand is represented in alignment with the core brand values.
As partners get a hassle-free platform to engage with the customers in a more focused and informed way the platform makes the internal process efficient and drives partner satisfaction eventually.
It can help in better lead generation and sales closure. The channel marketing automation process efficiently distributes content, tracks process and results across the partner base. It gives businesses a competitive edge planning forward.