Planning, execution, tracking and analysis of marketing campaigns is an important part of campaign management. For a continuous nurture cycle, traffic generation, and potential leads, the campaign management feature of the sales acceleration module helps generate systematic, segmented and automated campaigns. According to the content marketing institute, email marketing is considered the second most popular (87%) content distribution channel, just behind social media (89%). Our platform allows companies to extend their business reach via their sales and partner networks by executing campaigns that resonate with the needs and interests of the customers.
List Building
The very first step of effective sales and marketing campaign management begins with email campaign marketing by Gmail contact import and creating lists. Once sales teams and partners opt for email marketing, they can:
- Import Gmail contacts
- Upload CSV files
- List segregation
- Bulk contact upload
Marketing Campaigns
Company can syndicate email campaigns for sales teams and partners to establish deep and trustworthy relationships. These campaigns are executed with co-branding to the end customers. They are available in different formats where partners can share and nurture their potential leads. It includes:
- Text email campaigns
- HTML campaigns
- Co-branded email campaigns
- Campaigns with trackable links
Email Automation
It is a powerful feature of the campaign management module where the company can execute email campaigns centrally on behalf of sales teams and partners on their email database. Once they opt for the auto-email campaigns and provide their consent to the company to run email campaigns on their behalf. They can:
- Schedule & push campaigns
- Campaign decline options
- Scheduling notifications
Template Library
With SalesPanda, sales teams and partners get easy access to pre-approved email templates. These email templates are syndicated by the company to create marketing communication that can get co-branded with the details of sellers and partners to build strong trust. It includes:
- Text templates
- HTML templates
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