Gartner suggests sales engagement is among the highest priority, where 90% of sales leaders plan to invest in technologies and methodologies to help sellers engage effectively with prospects and customers. It helps sales teams and partners get a detailed view into day-to-day engagement across various touchpoints, track customer interest and behaviours, and decide tasks to streamline workflow. As sales teams and partners are communicating directly with the customers, a well-integrated sales engagement software helps generate insights on what messaging, content and other factors are working perfectly and what requires optimisation. Sales engagement helps improve sales efficiency and performance for better customer engagement and accomplish sales targets.
Sales CRM
To better manage your sales funnel and grow pipeline, sales CRM can be customised to nurture, engage and convert potential prospects into respective buyers. SalesPanda’s sales CRM provides visibility that helps manage customer activities, stages and sales engagement scores so that no sales conversion opportunities are missed. It includes:
- Contact management
- Lead stages
- Engagement score and more
Engagement & Tracking
This is another important feature of the sales CRM where sales teams and partners can track customer behaviours to create a better experience. It helps guide them to the next step and prioritise leads based on their interest. They can keep a record of their activities and get relevant suggestions wasting an opportunity to convert a lead into a buyer. It includes:
- Nudges & recommendations
- Trackable links
- Reminders & notifications
- Task management
Sales Analytics
Getting a detailed view of all the sales and marketing activities to better analyse the campaign effectiveness and provide necessary optimisation. Get insights and metrics for various activities, also evaluate sales teams and partner activities. The main aim of the sales analytics feature is to simplify the information available that can provide a clear view of performance, trends, and opportunities. It includes:
- Pipeline analytics
- Campaign analytics
- Centralised dashboard
- Microsite analytics
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