The EdTech sector has seen tremendous growth in recent years and has opened opportunities to reach out to students in every corner of the world. A platform that can help EdTech companies recruit & onboard partners and franchisees while also enabling them digitally for a more result-oriented marketing approach. Our platform helps partners and franchisees engage, personalise, automate, analyse and track the activities across platforms while providing centralised control to EdTech Companies.
Recruitment & Onboarding
The company can easily recruit and onboard new partners & franchisees with our PRM platform. Once the onboarding process is complete, companies can enable them with co-branded marketing material to enhance their brand reach digitally.
- Run recruitment campaigns to find new partners & franchisees.
- Assess partners & franchisees that are best to drive results.
- Efficiently initiate the onboarding task by delivering relevant content & process.
Personalised Microsite
Each partner and franchise gets a personalised microsite that includes his profile, contact details and the latest content provided by EdTech companies. The microsite also includes:
- A personalised URL.
- Co-branded content.
- Achievements, testimonials, lead forms & chatbots for real-time engagement.
Co-branded Content
The company can create and syndicate co-branded content like creatives, brochures, templates, articles, blogs etc., with partners and franchisees in just a click via the central admin panel. The company can also define the editing rights for the content, and it helps:
- Get access to high-quality and personalised content.
- Improved brand communication.
- Share 100% brand-relevant content.
Microsite Chatbot
Each microsite is integrated with a chatbot and lead generation form. These help partners and franchisees interact with website visitors instantly while giving them a 24/7 online presence. They also receive real-time notifications of the leads captured on the microsite that can be tracked with all the details in the mobile app.
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WhatsApp & Social Media Marketing
Partners and franchisees can share relevant content digitally on platforms like Facebook, Twitter, LinkedIn and WhatsApp informing students about the online courses and programs. This helps in:
- Getting performance insight of various campaigns executed.
- Co-branding on all the social and WhatsApp content sharing with the trackable link.
- WhatsApp story update with creatives and Microsite link.
- Auto-posting feature for social media platforms
Email Campaigns
The platform has an inbuilt email campaign management module. Partners and franchisees get access to text-based as well as HTML templates, pre-created landing pages and detailed analytics to determine the performance of email campaigns. This module helps:
- Send an instant email or schedule a convenient delivery time.
- Send text email or eDMs co-branded with all the contact details.
- Dynamic lead capture using landing pages.
- Detailed analytics to gauge the email campaigns performance.
Mobile App and Web Access
Each partner and franchise gets a SalesPanda mobile application to access anytime, anywhere along with a web login. The mobile app is available for both iOS and Android with features like:
- Content Library
- Email Marketing
- Social Media and WhatsApp marketing
- SMS Marketing
- Notifications and alerts
CRM and Pipeline Management
Our platform can help you capture leads from various channels like website, email, landing pages, social media and WhatsApp that can help create a strong sales funnel. All the prospect and lead details are available in a single-window view to the partner and franchisees. It includes:
- Full-contact details of prospects with their engagement score.
- Lead funnel management with lead stages to nurture.
- Importing Gmail contacts and CSV for better tracking.
Prospecting and Tracking
SalesPanda’s tracking and prospecting feature help partners and franchisees understand the activities done by visitors on the microsite, social, WhatsApp and email campaigns. This feature helps with better prospecting by tracking the interest and behaviour of the customers. It includes:
Track lead activity on the website.
- Measure open and click on email through trackable links.
- Engagement score for better prospecting.
- Track student behaviour on social media & WhatsApp.
Analytics
To make informed business decisions, our platform provides deep analytics to partners and franchisees. They receive real-time notifications on leads captured through different sources and a 360-degree view of the interaction done by partners and franchisees on various channels. These analytics includes:
- Social media campaign analytics
- Email Campaign analytics
- Lead analytics
Some Concerns EdTech Companies Have
Recruiting & Onboarding
To recruit & onboard potential partners and franchisees who can help expand brand awareness, engage with students, deliver relevant and timely information about the courses and programs through an integrated platform are essential for better ROI.
Consistent Communication
The communication gap can result in dissatisfied customers and a lack of relevance with the brand. Hence, engaging consistently via different channels through partners & franchisees can improve brand reach and funnel.
Tracking & Measurement
Lack of tracking and measurement of marketing activities across the website, social platforms, and regions targeted by partners and franchisees to measure the effectiveness of different marketing campaigns for a valuable customer experience.
How SalesPanda Can Help
Our platform is designed to help EdTech companies extend their student reach via partners and franchisees recruitment, enabling them digitally to help them communicate the value proposition of various online courses and programs.
Recruitment & Reach
EdTech companies can enhance their brand reach by 20X by recruiting & onboarding potential partners and franchisees; enable them digitally with sales & marketing materials to effectively communicate their value proposition in the market.
Enablement & Control
Each partner and franchise gets a personal website, mobile app and pre-built branded content by companies to share with their student database from the content library on platforms like WhatsApp, social media and emails.
Pipeline Management
All the visits, prospects and leads coming from different sources can be tracked and seen on a centralised admin dashboard by EdTech companies for better pipeline management and funnel view.
Deep Analytics
Analytics plays a key role in driving better results and initiating relevant communication. Our platform helps EdTech companies analyse and measure the effectiveness of various content types and campaigns performance.
Why Opt for Partner Relationship Management (PRM)
Streamline the process of recruiting and onboarding partners and franchisees for better targetting and customer acquisitions.
Enhance your brand reach by 20X via recruiting and communicating better via partner and franchise network.
Measure the effectiveness of various marketing campaigns & analyse their effectiveness in generating leads. It also helps companies get control of the partners and franchisees marketing process.
PRM can help brands create a consistent communication flow via partners and franchisees to engage and attract potential customers.
It provides a well-integrated platform that’s highly automated, aligned with all the marketing features and resources that can save money and accelerate growth.
