Want to leverage the localised reach of your branch & its representatives? Today customers prefer a pleasant digital experience that offers products, information and advice based on their needs; when successfully implemented, it can boost up the profit by 25%. So, how to manage, nurture and attract customers locally while having a centralised control?
SalesPanda is a distributed Sales and Marketing Automation Platform that helps banks with branch automation through localised digital marketing, brand-compliant content, personalised branch website, a mobile app for WhatsApp, Social Media, and Email marketing to leverage the reach of their local branch network.

Key Features of
the SalesPanda Platform

Personalized Business Microsite

Each branch gets a personalized microsite with the latest content provided from the bank head office. They will get:

  • A personalized URL for their microsite
  • Profile with office location displayed on Google Maps
  • Co-branded content from the bank head office
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REGULARLY UPDATED CO-BRANDED CONTENT

The bank can create and syndicate co-branded content like creatives, brochures, email templates, articles, blogs, etc. with their Branches & its representatives in just one click from the central admin panel. The bank head office can also define editing rights for the content syndicated.

It helps to:
  • Get access to high-quality co-branded localised content
  • Improve brand communication locally
  • Share 100% brand compliant content
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Lead Generation through
Microsite Chatbot

The microsite has a chatbot and lead forms integrated for lead generation. These help branch representatives to convert website visitors into leads. Instant notification is sent to the branch representatives to inform about the new lead captured through unique code.

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WHATSAPP AND SOCIAL MEDIA MARKETING

The branch representatives can share their content digitally on multiple social media platforms, including Facebook, Twitter, LinkedIn, etc. as well as on WhatsApp. The branch representatives can get benefits like:

  • Performance insights of various campaigns executed
  • Co-branding on all WhatsApp creatives and social media content
  • Simultaneous posting on multiple social media platforms
  • Auto-posting on social media platforms with consent
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EMAIL CAMPAIGNS

SalesPanda has an in-built email campaign management module. The branch representatives get access to text-based as well as HTML email templates, pre-created landing pages, and an analytics engine to determine the performance of the email campaigns. The email management module also contains features like:

  • Send instant emails or schedule a delivery time
  • Send text emails or eDMs co-branded with branch details
  • Dynamic lead capture using landing pages on individual microsites
  • Detailed Analytics to gauge the email campaign performance
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MOBILE APP AND WEB ACCESS

Each branch representative can access SalesPanda on mobile as well as on the web anytime, anywhere. SalesPanda mobile app is available on both iOS and Android. It is easy to use with features like:

  • Content Library
  • Email Marketing
  • Social Media and WhatsApp marketing
  • Analytics
  • Notifications and alerts
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CRM and Pipeline Management

SalesPanda captures the leads from websites and landing pages for campaigns across email, social and WhatsApp to create a sales funnel. All the lead details are available in a single-window view to the branch representatives. The features include:

  • Full contact details including the lead source
  • Lead funnel management
  • Importing Gmail Contacts as well as uploading contacts in a CSV format
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Prospect Lead Scoring

SalesPanda’s activity tracking feature helps branch representatives understand the activities done by the visitors on their microsite as well as the response from social and email campaigns. It helps them know more about their prospects (customers) and their preferred interest. The features include:

  • Tracking lead activity on the website
  • Tracking lead activity on email – open, clicks
  • Assigning engagement score to prospects for pitching to right prospects.
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Analytics

SalesPanda provides an analytics engine to help branch representatives gauge the performance of the marketing tactics employed by them. It also provides real-time notifications on the leads captured through various sources, distinguishing aptly which branch representative with unique login & lead capturing code. SalesPanda provides a 360-degree view of the online interactions that each branch representative have with their target audience by giving deep insights into:

  • Campaign analytics
  • Social Media analytics
  • Lead analytics
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Request a Demo

Based on your industry and company needs, we'll revert back to you for a demo