Every decade witnesses a new tech evolution, and this time, it is Generative AI. Innovations like these transform the personal and professional landscape dramatically. Sales enablement has been around for a while, and the departments here already have a lot of things to manage. What Generative AI can help them with is automation; it will help automate a lot of repeated, manual tasks and provide room to focus on other important tasks. It can be crucial in boosting efficiency, decision-making and personalising customer experience, resulting in better sales strategies and outcomes for sellers.

4 Key Enhancements AI Can Bring in Sales Enablement:

1.Performance and productivity boost– GenAI can help automate and streamline tasks to enhance teams’ overall productivity. Repetitive tasks like follow-up tasks, lead qualification and daily data entries can be managed well with AI. Freeing up this time for salespeople can help them focus more on strategic work like nurturing customer relationships, closing deals and eventually thriving on deals.

2. Efficient sales process– AI can help remove bottlenecks in the sales cycle by optimising workflows. Here, AI-driven analytics and insights can play a crucial role in highlighting the inefficiencies in the funnel. It can suggest best practices to make data-driven decisions and refine the sales process.

3. Better decision-making- Data can add great value in identifying the next steps, and AI can help get insights and forecasts from that data. It can cut through the noise and help sales teams make more informed decisions and drive growth. It also helps organisations gain a deeper understanding of customer behaviour, market trends and sales performance to better optimise sales efforts and resource allocation.

4. Sales training & coaching- Another essential area where AI can be a game-changer is sales training. It can help make training more accessible, continuous and personalised. AI can help reps find exactly what they need to improve their skill. It can also help them handle objections, gain feedback and recommendations on messaging and practice in realistic scenarios. They are also scalable and can be used across teams.

“80% of sales leaders say that AI has improved their salespeople’s time overall.” (Source: Spekit)

AI in Sales Enablement at SalesPanda:

Some of the areas that we are exploring to leverage the potential of AI to elevate the product experience are mentioned below.

i) AI-powered Search- Get documents on the fly using AI from your centralised asset libraries. Instead of going through multiple files in different locations and wasting a chunk of time, AI can enable smart searches based on the context and information.

ii) AI-powered query resolution– Sellers can ask questions and AI can fetch answers quickly from the internal resources to resolve queries faster.

iii) AI-powered tasks and recommendations- We exploring AI to help sellers automate their day-to-day tasks. AI can help define daily tasks and provide next-action recommendations to speed up the process.

iv) AI-powered coaching- Another area where we believe AI can be useful in helping you refine your sales pitches. Seller can share the pitch with and it can help identify gaps and give relevant suggestions to improve it.

What does the future look like?

To thrive in the modern business landscape embracing AI is not a good to have but a necessity. So, undeniably the future of sales enablement must be AI-powered. It will help sales teams provide an edge and operate better. Organisations that will embrace AI will set an industry standard where they can leverage it for shorter sales cycles, increased win rates and strong buyer relationships. AI in sales enablement can offer a wide range of benefits including automation of repetitive tasks, retrieving documents, providing better coaching, analysing pitches, easy integration and much more.

If you are planning to embark on your AI sales enablement journey, ensure that it aligns with your existing sales methodology, user experience and collaboration across teams. Sales is a constantly evolving landscape and a tech-driven, forward-thinking approach will set organisations for long-term success.

Get in touch to learn more about SalesPanda.

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