According to a Statista, there will be more than 5.6 billion active email accounts by the end of this decade. It only goes to say that email will continue being one of the most promising channels for communication – especially for businesses. But more importantly this also means that as more people embrace the use …
When it comes to marketing, B2B can no longer using the age old tactic of push marketing to get more clients. In fact, even to generate leads, they need to first educate their clients and prove their authority in the field. That’s where pull marketing comes in for lead generation. Here’s what is inbound marketing …
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Sending out hundreds of mails, scheduling umpteen number of social media posts and analyzing heaps of data is not new to the marketers anymore. Thanks to online marketing automation. In fact, halfway through 2018, automation has actually become a part of the marketing cycle. Let’s go back to using Instagram back in 2014 for an …
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