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What is Digital Enablement, and how is it different from Digital Transformation? 

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‘Digital Transformation’ is the word of the decade. It’s been around longer than anyone could predict and also, has been the most misunderstood concept. Most organisations cannot distinguish digital transformation from digital enablement. So to understand it better, let’s look at this definition from Gartner that defines digital transformation, “Digital transformation can refer to anything …

Some of the common challenges agents and distributors face in the Financial Services Industry

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No industry is untouched by the evolving trends as the markets and customer behaviours have changed over time and this change will remain constant for the foreseeable future. With the digital expansion, the opportunity for distribution reach via agents, distributors and more has also grown.  “Within the financial services realm, organizations anticipate that 65% of …

Digital Marketing Automation for Insurance Agents

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Any innovative conversation is incomplete without Digital transformation in recent years. In a fast-changing world, keeping business more customer-centric, as well as, employee-centric while achieving the desired business goals is a very significant step. Communication, engagement, collaborations and demands have shifted online. Before any big or small decision, consumers want to refer online and this …

Human interaction and modern selling- How has it changed?

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Over the years with growing technological advancement, the buyer journey and selling have evolved drastically. The continuous loop between awareness and purchase involves multiple touchpoints, communication channels, the right buyer persona and many other things that decide whether anyone will buy or not. So, strategies need to find a near-perfect balance between people and technology. …

All that you should know about CRM (Customer Relationship Management)

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CRM stands for customer relationship management, a combination of strategies, processes, and technologies to engage, retain and acquire customers. It’s a well-integrated technology that helps manage relations and interactions with existing and potential customers.    It helps you keep track of the interactions and identify their interests and behaviour by keeping a record of them. It …

Digital Asset Management (DAM): What is it? And why do you need it?

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Digital Asset Management is one of the fastest-growing industries and what’s driving this change is the growing digitisation of content, collaboration, delivery, access control, security and more.  How often does it happen that you search for content, and it takes hours to find it? Do you have any centralised location where you know you can …

Things to consider when evaluating Sales Enablement & Acceleration platform

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Research suggests the global sales enablement platform market is projected to reach $7.3 billion by 2028 (Source: Verified Market Research). That is why it has become a priority for a lot of businesses all over the world. It ensures all the sales channels have the tools, content and resources required to drive more sales and …