SalesPanda

blog

Category: Marketing Automation

Some of the common challenges agents and distributors face in the Financial Services Industry

/
SalesPanda Team / March 1, 2023

No industry is untouched by the evolving trends as the markets and customer behaviours have changed over time and this change will remain constant for the foreseeable future. With the digital expansion, the opportunity for distribution reach via agents, distributors and more has also grown.  “Within the financial services realm, organizations anticipate that 65% of …

Continue reading “Some of the common challenges agents and distributors face in the Financial Services Industry”

Human interaction and modern selling- How has it changed?

/
garima mishra / December 20, 2022

Over the years with growing technological advancement, the buyer journey and selling have evolved drastically. The continuous loop between awareness and purchase involves multiple touchpoints, communication channels, the right buyer persona and many other things that decide whether anyone will buy or not. So, strategies need to find a near-perfect balance between people and technology. …

Continue reading “Human interaction and modern selling- How has it changed?”

Simple Ways To Optimize Your Website For Online Lead Generation

/
SalesPanda Team / July 13, 2018

Your website is the most important channel when it comes to online lead generation. It isn’t just the first place where your existing customers come to interact or look for solutions, but also a place that is frequented by your potential customers seeking more information on the products and services you offer. Simply put, it …

Continue reading “Simple Ways To Optimize Your Website For Online Lead Generation”

Marketing-Automation-and-the-Evolution-of-Channel-Marketing

Marketing Automation and the Evolution of Channel Marketing

/
SalesPanda Team / May 31, 2018

Marketing automation has come a long way since its early days. The CRMs have now evolved into full-fledged systems for capturing and analyzing user-based data and intelligence. The key to this rapid evolution is automation. Social media and email marketing are two basic activities being automated since a long time. Automation has paved the way …

Continue reading “Marketing Automation and the Evolution of Channel Marketing”

What is Inbound Marketing and Why You Need it for B2B Lead Generation

/
SalesPanda Team / May 29, 2018

When it comes to marketing, B2B can no longer using the age old tactic of push marketing to get more clients. In fact, even to generate leads, they need to first educate their clients and prove their authority in the field. That’s where pull marketing comes in for lead generation. Here’s what is inbound marketing …

Continue reading “What is Inbound Marketing and Why You Need it for B2B Lead Generation”

Single view of customer for effective marketing and sales

/
SalesPanda Team / May 28, 2018

Consumers of today have no dearth of digital platforms to interact with businesses. They don’t have one but multiple channels to communicate. In fact, 50% of customer interactions happen during a multi-event. Imagine the amount of data being collected with every interaction! To learn about single view of customer for effective marketing and sales, please …

Continue reading “Single view of customer for effective marketing and sales”