According to a Statista, there will be more than 5.6 billion active email accounts by the end of this decade. It only goes to say that email will continue being one of the most promising channels for communication – especially for businesses. But more importantly this also means that as more people embrace the use …
A typical lead generation process is pretty gruelling. From getting an email list together to sending out cold emails and waiting for responses, the traditional tactics just don’t seem to work for making people talk to your business or even try doing so. That’s why we put together a list of creative lead generation strategies …
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Your website is the most important channel when it comes to online lead generation. It isn’t just the first place where your existing customers come to interact or look for solutions, but also a place that is frequented by your potential customers seeking more information on the products and services you offer. Simply put, it …
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You must have heard about Single View of Customer… Today, we are going to discuss “Why banks need a single view of customer for better marketing and sales.” Technology is ever evolving and providing better methods to access, store and analyse information. And in technical terms this is called data. Businesses and professionals alike use …
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Marketing automation has come a long way since its early days. The CRMs have now evolved into full-fledged systems for capturing and analyzing user-based data and intelligence. The key to this rapid evolution is automation. Social media and email marketing are two basic activities being automated since a long time. Automation has paved the way …
Continue reading “Marketing Automation and the Evolution of Channel Marketing”
When it comes to marketing, B2B can no longer using the age old tactic of push marketing to get more clients. In fact, even to generate leads, they need to first educate their clients and prove their authority in the field. That’s where pull marketing comes in for lead generation. Here’s what is inbound marketing …
Continue reading “What is Inbound Marketing and Why You Need it for B2B Lead Generation”
Sending out hundreds of mails, scheduling umpteen number of social media posts and analyzing heaps of data is not new to the marketers anymore. Thanks to online marketing automation. In fact, halfway through 2018, automation has actually become a part of the marketing cycle. Let’s go back to using Instagram back in 2014 for an …
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