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All that you should know about CRM (Customer Relationship Management)

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CRM stands for customer relationship management, a combination of strategies, processes, and technologies to engage, retain and acquire customers. It’s a well-integrated technology that helps manage relations and interactions with existing and potential customers.    It helps you keep track of the interactions and identify their interests and behaviour by keeping a record of them. It …

Digital Asset Management (DAM): What is it? And why do you need it?

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Digital Asset Management is one of the fastest-growing industries and what’s driving this change is the growing digitisation of content, collaboration, delivery, access control, security and more.  How often does it happen that you search for content, and it takes hours to find it? Do you have any centralised location where you know you can …

Things to consider when evaluating Sales Enablement & Acceleration platform

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Research suggests the global sales enablement platform market is projected to reach $7.3 billion by 2028 (Source: Verified Market Research). That is why it has become a priority for a lot of businesses all over the world. It ensures all the sales channels have the tools, content and resources required to drive more sales and …

Leveraging Extended Enterprise in the Digital Era

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With the rise of the digital era, the business world has become competitive. Working in isolation is no more an option for the companies and their success depends upon a network of partner relationships came to be known as ‘Extended Enterprise’. The term stands for the network of channel partners like agents, advisors, partners, contingent …

Guide to Sales Enablement

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Efficiency is what we all aspire for, especially when it comes to the workplace. Sales teams, partners or any other channel that indulges in most communication with the end customers — productivity and performance are significant for them to deliver results. Hence, it is essential to enable them digitally to peak their performance, engage with …

Creative Lead Generation Strategies That You Absolutely Need To Try

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A typical lead generation process is pretty gruelling. From getting an email list together to sending out cold emails and waiting for responses, the traditional tactics just don’t seem to work for making people talk to your business or even try doing so. That’s why we put together a list of creative lead generation strategies …