SalesPanda is an integrated ABM platform to help you reach, engage and convert your target accounts. With features like website user activity tracking, lead scoring and hot lead tracking clients can run personalised segment-based campaigns to generate demand. With a dashboard for content, lead and website engagement you can analyse how target accounts and prospects are engaging across the campaign lifecycle.
Identify target accounts
SalesPanda ABM lets you import your prospect database from your CRM software, upload CSV and segment them to create lists. The cookie tracking mechanism helps you segregate the accounts into known and unknown prospects to track visitor activity. Advance search filter help you create lists based on user scores and intent data.
SalesPanda ABM has a built in CMS and content editor to create content for target personas. You can create blogs, case studies, articles, newsletters etc or even upload your own content into the library. There is a campaign management module to run one to one as well as mass campaigns. The social media module lets you run social campaigns across LinkedIn, Twitter, FB on real time and scheduling basis.
SalesPanda has multiple ways to help you with conversion - Website forms, landing pages and chatbot. User interaction across these conversion tools is captured as a lead in a single pipeline from where the leads can be transferred to your CRM.
Based on the user engagement, lead score and intent data you can run personalised segment-based campaigns to nurture the accounts.
SalesPanda gives a dashboard for content, lead and website engagement to analyse how target accounts and prospects are engaging across the campaign lifecycle. These dashboards help in varying the messaging and arriving at the optimal channel to reach the target accounts.